Social media providing inspiration for Sodexo’s school lunch offering

Sodexo and AiP’s culinary growth team are taking motivation from Instagram and TikTok to update its college food offering.

The meals facilities and services administration company which feeds pupils in over 500 colleges in the UK, has been motivated by social media marketing trends like the increase of ‘fakeaways’ – producing healthier versions of takeaway-style foods in the home – and included these into its meals menu strategy. School kids can, as a total result, now be prepared to see healthful dupes of dishes such as for example poultry katsu cauliflower and curry korma, which don’t compromise on flavour, turning up in the educational college dining hall.

While additional social media-inspired meals such as for example Mediterranean nachos – filled with feta, olives, crudites and fairly sweet potato hummus – are usually available to schoolchildren already, the Sodexo group is exploring present trending foodie products such as for example Baked Feta, Foldable and mochi TikTok Tortilla Wraps to integrate them into upcoming menus.

James Mundy, Foods & Retail Transformation Director for Educational institutions & Universities at Sodexo, commented:  “TikTok is shaping humor, fashion and popular lifestyle, why not school foods? The meals served in UK universities has come quite a distance recently. Health, comfort, and social media marketing have all performed a significant function in influencing the forms of foods young individuals want to try to their relationship with foods. Our catering teams function in partnership with educational institutions and pupils on a continuing basis to comprehend what they want also to collaboratively create menus that spark an authentic foodie interest in youthful minds.”

Along with TikTok tendencies and Instagram foodie influencers, the Sodexo institutions catering team frequently looks to the traditional to greatly help shape also, not the foodstuffs it prepares just, but the way they’re provided. The widespread change towards digital menu displays in ‘grab and proceed’ restaurants and the increase of online food shipping apps demonstrates the significance of convenience and rate of service. Therefore, Sodexo has taken up to speed the known proven fact that pupils want balanced diet which can be consumed rapidly, on the move, to maximise their leisure time.

About plant-based foods, Mundy continuing:  “This is actually the first generation to possess been raised to totally understand the influence of climate alter through schooling and social media marketing. As such, we’ve seen a marked upsurge in pupils being a lot more conscious about their meals choices and attempting to end up being ethical and sustainable, leading to a lot more pupils embracing our plant-based options. Teenagers are key for the transformation towards sustainable and balanced diet systems, so this is amazing to notice.”

Tom Laskey, Marketing Director for Institutions & Universities at Sodexo, commented:  “Our goal when incorporating these styles into our menus would be to enhance take-up of school foods, for all those on free college meals especially. We realize when pupils discover the foods served inspiring, they’re more likely to select a hot, nutritious college meal. If we are able to have more pupils eating college food, we have to see improved health insurance and learning outcomes that assist each young child to attain their potential, helping the closing of the inequalities gap and a far more sustainable food program.”


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