Levy UK + I signs 10-year deal at Watford FC

Compass Group’s sports and hospitality arm has been appointed the brand new catering and hospitality partner at Watford FC.

The 10-year deal will start with season 2021/22 and implies that Levy will undoubtedly be delivering food and beverage through the entire Vic, in addition to managing the venue’s events and conference operations.

Through the season supporters can use Watford FC’s official app to pre-order before leaving for the match, while technology options in the ground shall include touchscreen ordering panels, cashless tills and digital screens which can only help increase service while reducing physical contact to guarantee the best hygiene measures come in place.

The partnership shall also see fans reap the benefits of Levy’s partnership with street food operator KERB, allowing the sampling of a number of inspirational dishes from around the world with a network of street food caterers. The partnership may also allow supporters to sample new locally-sourced beverages in addition to continuing to take pleasure from existing local brewers – such as for example ales from the ever-popular Tring Brewery.

Jon Davies, Managing Director of Levy UK & Ireland, said: “With promotion to the Premier League confirmed, we’re confident that Levy UK + I’ll give Watford fans another reason to cheer upon their go back to Vicarage Road.

“In the centre of our approach, we’ll bring a far more modern undertake hospitality and catering at the club, in a genuine way that engages the neighborhood community and introduces new technology to reinvent the matchday experience.

“We’ve additionally looked at methods to maximise the venue’s potential beyond matchdays with a renewed focus positioned on improving the club’s conference and events business.”

Paul O’Brien, Watford FC’s Commercial Director, added: “You want to offer them the most effective for our supporters. Appointing Levy to take care of our hospitality and catering will play an enormous role in us achieving that.

“A number of the food we’ll be offering with Levy is incredible – bringing with it creativity, sustainability, and seasonality to your offering. Bolstering our Conference and Events operations and Levy’s proposals to activate the neighborhood business community were also critical indicators behind our choice.”

The contract award follows last week’s announcement that Levy have been appointed the official catering and hospitality partner at Newbury Racecourse .