IWG partners with the Ashley Group to meet demand for hybrid work

IWG, a worldwide flexible workspace provider and operator of Spaces and Regus, has signed a fresh franchise agreement with the Ashley Group which can only help commuters from North London and Hertfordshire to slice the commute and work nearer to home following pandemic.

The franchise deal will dsicover five new IWG centres open over the North London boroughs of Enfield and Barnet, alongside Hertfordshire, on the next four years.

The move is area of the trend for hybrid working that could be considered a major financial boost for suburbs, villages and towns over the UK. A recently available economic impact study by IWG and Arup showed that the brand new wave of flexible office spaces you could end up local spending by new workers worth around £171 million per year and much more than 4,000 new jobs being created.

The brand new deal will dsicover the Ashley Group, experienced franchisee entrepreneurs, transfer to the flexible working space sector having held a mixed portfolio of franchise-branded hotels previously, managed hotels and non-branded hotels. The business enterprise also contains central London residential property investments in addition to two fitness franchises with 9Round.

The partnership has been spearheaded by brothers Alim and Zamir Hirji, that are local to Barnet. The Ashley Group are locating and securing the correct properties within these boroughs currently, to obtain the flexible workspaces open as as you possibly can quickly.

Zamir Hirji, Director at the Ashley Group said: We’ve expanded our business rapidly over the UK during the last five years, from growing our hotel business to your recent gym deal. Now, adding flexible workspace inside our local area to your franchise portfolio can be an exciting next thing.

“Hybrid working had been an attractive home based business prior to the pandemic began and contains shown its resilience through lockdowns. Now, because the events of the final year have led to irreversible changes to how and where we elect to work, there’s a clear dependence on flexible work place in more UK suburbs and towns.   As an ongoing business, we know first-hand the worthiness of having work place options in outer London and we have been excited to utilize IWG to create the flexible workspaces into the future to the region.”

Julian Chambers, Head of Partnerships Growth at IWG said:  “For most workers, the pandemic highlighted the advantages of employed in their local areas and today we are time for life as normal, people desire to keep the benefits of what we call the ’15-minute city’.  That is very good news for employees, who’ll take advantage of the productivity and flexibility, also for local towns and suburbs round the national country who could see their local economies and highstreets revived.

“As more businesses adopt a hybrid style of working, now is the proper time for investors to begin with exploring suburban areas which could reap the benefits of flexible workspaces. A rise has been seen by us in enquiries across London, firmly pointing towards the growing appetite because of this new life-style”.”

The franchise deal may be the latest in IWG’s growth plans of 800 to at least one 1,200 new workspace locations in suburbs, villages and towns over the UK by 2030, almost all through franchising. In June IWG signed three new franchise cluster agreements in London for the opening of 15 new centres over the North, East and south of the administrative centre.


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