IronmongeryDirect and ElectricalDirect unveil new brand identities

Leading expert trade suppliers, ElectricalDirect and ironmongerydirect have launched brand new brand identities, both having a new consumer concentrated strapline – Trusted to provide, to reflect the continuing companies ongoing dedication to providing an exemplary client experience.

The bold, new search for IronmongeryDirect and ElectricalDirect provides been made to refresh and create the branding that clients have known for ten years. The evolution carries a new strapline, ‘Reliable to deliver’, that displays more than 50 yrs of experience in providing to the trades, along with communicating a continued concentrate on the client experience.

The rebrand, incorporating brand new logos, a brand new colour palette and contemporary design, will be applied across all conversation channels, including both continuing company websites and social media marketing platforms. Web sites for both continuing companies will also offer a better user experience for guests irrespective of device used, so that customers will love the same fast and smooth procedure whether within the working workplace or from site.

Visitors to web sites can view a video concerning the evolution of the firms and will also have the ability to find out about the five consumer promises from the new ‘Reliable to deliver’ strapline:

• Trusted to provide what you need, when it’s needed by you.
• Trusted to provide quality assistance.
• Trusted to provide quality items.
• Trusted to provide stress-free purchasing.
• Trusted – predicated on thousands of Trustpilot testimonials.

Dominick Sandford, Mind and director of Provide Chain, Merchandising & Advertising at IronmongeryDirect and ElectricalDirect mentioned: “We have been delighted to release our brand new branding to clients and suppliers. We’ve always been an ongoing business that appears toward the near future and this new, modern identity assists us to communicate that, as an obvious articulation of the claims we make to your customers. It’s exactly the same company, individuals, range, competitive prices and award-winning program that clients know and rely on, but with a brand new new appearance.”

The start of the new brand name identities follows the latest implementation of several crucial initiatives designed to improve the customer experience. Day shipping in selected postcodes this consists of updated flexible delivery choices such as for example click and gather and same, as well as services added to the number, allowing clients more choice at competing prices even.

IronmongeryDirect gets the UK’s largest selection of architectural ironmongery with over 18,day delivery 000 products designed for next. The brand new IronmongeryDirect catalogue has gone out on 22nd March, showcasing the extensive variety available. ElectricalDirect includes a selection of 10,000 electric products in share with from sockets and wiring to intelligent home products available, with services daily being added.

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